Concept visual for the upcoming Manchester Street Food site

Next stop: Manchester

We're replicating the ESF model in Manchester with site works due to begin in Q4.

Crowdcube campaign artwork for Street Food Holdings

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Our Locations

Edinburgh Street Foods

Manchester Street Foods

London

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STREET FOOD HOLDINGS
VENDORS

About Us

Andrew Marshall
CEO
Andrew Marshall

Alongside Ben is Andrew Marshall, the spark behind the concept. Inspired by the thriving street food culture he experienced in Scandinavia, Andrew envisioned a permanent platform for Edinburgh’s indie food scene to shine.

He partnered with Ben to bring that vision to life – combining Andrew’s creative eye and investment background with Ben’s operational leadership. Together, they’ve built something that feels both local and world-class.

Ben MacMillan
Managing Director
Ben MacMillan

At the helm of ESF is Ben MacMillan, our hands-on MD. With a background in hospitality and a knack for scaling big ideas, Ben is the driving force behind the day-to-day running of the business.

He’s the one making sure our traders thrive, our guests get world-class experiences, and that the energy on Leith Street never dips. Ben blends commercial focus with foodie passion – steering ESF from a bold idea into one of the UK’s most talked-about food destinations.

Gareth Trail
Operations Director
Gareth Trail

Appointed in 2024 as Operations Director, he was tasked with leading a full operational transformation restructuring systems, processes, and performance to support rapid growth and long-term scalability. By streamlining operations and improving efficiencies, I have played a key role in making the business more profitable, while strengthening the operational backbone that underpins ESF’s success.

Working alongside the leadership team, he is focus on building robust, future-proof operations that deliver seamless guest experiences and empower traders to thrive. This foundation not only elevates ESF as Scotland’s award-winning food destination but also positions us for national expansion, with Manchester Street Food launching in 2026.

Kirsten McMillan
Marketing Director
Kirsten McMillan

Kirsten joined ESF to restructure and scale its marketing function, with a focus on driving growth and building long-term brand value. She leads the in-house team and oversees strategy across digital, social, content, paid media, and events.

Since joining, Kirsten has built a high-performing marketing team, streamlined operations, and delivered campaigns that showcase Edinburgh’s vibrant independent food and drink culture. She now leads the marketing strategy for national expansion, with Manchester Street Food set to launch in 2026.

Richard Wassell
Property Consultant
Richard Wassell

With over 35 years’ experience in the commercial property and restaurant sectors, Richard brings a wealth of expertise in acquisitions, development, and strategic growth. He has advised leading landlords and hospitality brands, including publicly listed companies such as Aesop and is widely respected for his insight into the UK restaurant property market.

He has served as Chair of the Restaurant Property Advisors Society and regularly contributes to industry media, offering commentary on sector trends and policy changes, including the evolving Use Classes framework and its impact on restaurants and cafés across the UK’s high streets.

Mags McPherson
Strategy & Growth Advisor & NED
Mags McPherson

Over 35 years’ experience in the commercial property and restaurant sector. Advises landlords and prominent restaurant brands, including publicly listed companies.

Her career began with 16 years in the hospitality and service sectors in the UK and US before starting her own business. Mags has experience advising start-ups, rapid-growth and mature businesses and has helped raise finance from HNW & PE.

She enjoys helping the third sector and has chaired the King’s Trust and Hibernian FC Foundation. She currently advises the Homeless World Cup.

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